A damp but cheerful postlady arrives at the door bearing a communication from a correspondent. It seems that someone has asked the Advertising Standards Authority to investigate whether Danone’s fermented milk based products which claim to boost digestive transit and immune systems are indeed “scientifically proven”, as their television commercials claim.
We await the outcome of the investigation with some interest. It would be regrettable if the cause and name of science was allowed to be attached to products for commercial gain without independent verification.
I suppose it’s nothing to do with your impending birthday celebrations (or perhaps a sign you’ve started celebrating early), but perhaps a reminder of the earlier context of the abuse of the term scientific proof (or the lack thereof), would interest new
listenersviewers.Sir here is their scientific proof (if you can read the fine print)