The ubiquitous fertility expert Robert Winston is the new Professor of Science and Society at Imperial College.

The five-year role will see Winston exploring new ways to get the public interested in science. Here’s Winston, from the press release:

The science we do is largely owned by the public and all members of society should feel they are a part of what we do. As scientists, we need to be much more open about the nature of science and its limitations and more engaged with the ethical impact that our work may have.

But here’s the bit that excites me the most:

In addition, Professor Winston will push forward Imperial’s engagement with the Exhibition Road Cultural Group, with the aim of recreating ‘Albertopolis’, a vision of South Kensington as a major centre of interaction between science and the arts.

I’ll drink to that.