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BEGIN:VEVENT
LAST-MODIFIED:20070815T162029
SEQUENCE:0
CONTACT:events@lse.ac.uk
ORGANIZER:London School of Economics Annual Fund
DTEND:20070913T200000
UID:2008-07-05T17:17:06-0400_799884713@socialweb1
DESCRIPTION:Today's best and brightest organisations are analysing massive 
 databases at lightening speed to provide greater insights into human behavi
 our. From internet sites like Google and Amazon that know your tastes bette
 r than you do\, to a physician's diagnosis and your child's education\, to 
 boardrooms and government agencies\, a new breed of decision makers--call t
 hem super crunchers--are calling the shots. And they are delivering stagger
 ingly accurate results. Want to know the value of a particular wine or whet
 her the price of an airline ticket will go up or down before you buy? Super
  crunchers have the answers. In this brave new world of equation versus exp
 ertise\, intuition and experience are often losing out. In this lecture\, I
 an Ayres will talk about the benefits and risks of Super Crunching\, who lo
 ses and who wins\, and how Super Crunching can be used to help\, not manipu
 late us.
\n
\nThis event marks the launch of Ian Ayres new book Super Crunc
 hers: Why Thinking-By-Numbers is the New Way to be Smart (John Murray Septe
 mber 2007.
\n
\nIan Ayres is an econometrician and lawyer\, is the William 
 K. Townsend Professor at Yale Law School\, and a professor at Yale's School
  of Management. He is a regular commentator on public radio's Marketplace a
 nd a columnist for Forbes magazine. He is currently the editor of the Journ
 al of Law\, Economics and Organization\, and has written eight books and mo
 re than a hundred articles.
\n
\n_This event is supported by the LSE Annual
  Fund._
\n
\n
SUMMARY:Why Thinking-By-Numbers is the New Way to be Smart
DTSTART:20070913T183000
CREATED:20070815T161827
DTSTAMP:20080705T171706
LOCATION:London School of Economics Old Building Old Theatre
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