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CALSCALE:GREGORIAN
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LAST-MODIFIED:20070801T115328
SEQUENCE:0
CONTACT:judy@pharmatrainingservices.com
ORGANIZER:PharmaTrainingServices
DTEND:20071127T170000
UID:2008-09-06T22:16:15-0400_991972846@socialweb1
DESCRIPTION:*_Course content:_*
\nThis two day course will give you an nine
  step process for effective strategic marketing in the pharma\, biotech and
  healthcare worlds:
\n• Using competitive intelligence
\n• The structur
 e of the market and patient flow
\n• Building the positioning
\n• Pre l
 aunch marketing
\n• Pricing and market access
\n• Product launch
\n• 
 Brand building
\n• Life cycle management
\n• Managing the sales effort

 \n
\nThe course covers the critical activities of strategic marketing. You 
 will gain an in depth understanding of the management processes involved â€
 “ but also of some ways in which conventional approaches can be challenged 
 to gain competitive advantage. The course will also give you state of the a
 rt management techniques to achieve a successful product launch.
\n
\nThe s
 tyle will be participative with discussion of your issues\, case studies an
 d examples.
\n
\n*_Who will benefit from the course?_*
\nPeople who will be
 nefit are those who:
\n• are interested in understanding what best practi
 ce looks like
\n• are responsible for the introduction of a new product
\
 n• have been recently introduced to the world of marketing and need a set
  of tools to ensure success
\n• are from another discipline\, and now nee
 d to understand how to achieve success in marketing
\n• manage a company 
 that has products in development but not yet on the market and now need to 
 know what has to be done to market them successfully
\n
\n*_Course Speaker:
 _*
\nBrian Roche is managing director of Conseptua Training and Consulting 
 Ltd.  He has over 25 years experience in the pharma and healthcare sectors 
 both in industry (Dentsply\, Wyeth and Wellcome) and in consulting (Gemini 
 Consulting\, Wood Mackenzie\, and Cambridge Pharma Consulting).  He has ext
 ensive experience in strategic marketing in all its facets gained across bi
 g\, medium\, and small pharma and in speciality companies and biotech.  He 
 began his career in big pharma marketing and latterly has run many and vari
 ous marketing projects in the consulting world 
\n 
\n
SUMMARY:Strategic Marketing 
DTSTART:20071126T090000
CREATED:20070801T115133
DTSTAMP:20080906T221615
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