Events: detail
Facilitating Creativity and Innovation - R&D and Marketing
- Hosted by:
- The Research and Development Society
- Speaker:
-
Dr Rick Mitchell, Visiting Professor, Cranfield Business School, ex Group Technical and Quality Director, Domino Printing Sciences
Bob Bates, General Manager, Philips Connected Generations
Arend Jan (AJ) van Bochoven, Senior consultant, Business and Innovation Management Group, Cambridge Consultants Ltd
Dr Qing Wang, Reader in Marketing and Innovation, Warwick Business School.
- Starts:
- November 18, 2008 at 02:00 pm
- Ends:
- November 18, 2008 at 05:00 pm
- Location:
- The Royal Society, 7 Carlton House Terrace, London, SW1Y 5AG United Kingdom
- Maps:
Description
Successful commercialisation of technology requires a good combination of R&D and marketing disciplines which places considerable challenges and tensions on organisations. The ability to address unmet market needs increasingly calls for use of new, diverse and disruptive technologies which may need to be accessed from outside the organisations and then adapted to meet particular requirements. Furthermore, seeking early stage market validation of such ideas needs carefully consideration.
The purpose of this meeting is to explore and discuss the challenges arising in the commercialisation of new technological products to consider how R&D and Marketing activities can be best combined to support this process.
The meeting will take the form of a series of short presentations from the panellists followed by a panel discussion stimulated by questions from the audience.
- Registration required:
- Yes
- Free:
- No
Additional information
Doors open for registration and coffee at 1.40pm. The meeting starts at 2pm and will conclude no later than 5pm.
Book by completing the online form and follow with payment online or by post.
The meeting fee, including refreshments, is:
- Non-members £70
- R&D Society Individual and Corporate members £35
- R&D Society Individual Retired members, £20
- R&D Society Individual Student members – Free. NB, students at universities that are Corporate members pay the R&D Society Corporate member rate unless they are also Individual Student members.
Meetings are open to members and non-members.
For more information
- Contact person:
- Scott Keir
- Phone:
- 020 7451 2513
- Email:
- rdsociety [ at ] royalsociety.org
- Website:
- Facilitating Creativity and Innovation - R&D and Marketing
