Course content:
This two day course will give you an nine step process for effective strategic marketing in the pharma, biotech and healthcare worlds:
• Using competitive intelligence
• The structure of the market and patient flow
• Building the positioning
• Pre launch marketing
• Pricing and market access
• Product launch
• Brand building
• Life cycle management
• Managing the sales effort

The course covers the critical activities of strategic marketing. You will gain an in depth understanding of the management processes involved – but also of some ways in which conventional approaches can be challenged to gain competitive advantage. The course will also give you state of the art management techniques to achieve a successful product launch.

The style will be participative with discussion of your issues, case studies and examples.

Who will benefit from the course?
People who will benefit are those who:
• are interested in understanding what best practice looks like
• are responsible for the introduction of a new product
• have been recently introduced to the world of marketing and need a set of tools to ensure success
• are from another discipline, and now need to understand how to achieve success in marketing
• manage a company that has products in development but not yet on the market and now need to know what has to be done to market them successfully

Course Speaker:
Brian Roche is managing director of Conseptua Training and Consulting Ltd. He has over 25 years experience in the pharma and healthcare sectors both in industry (Dentsply, Wyeth and Wellcome) and in consulting (Gemini Consulting, Wood Mackenzie, and Cambridge Pharma Consulting). He has extensive experience in strategic marketing in all its facets gained across big, medium, and small pharma and in speciality companies and biotech. He began his career in big pharma marketing and latterly has run many and various marketing projects in the consulting world