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• 12

  Chris Turney

  08 March 2007 | 06:44

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  This is great stuff. I’ve tried several things on the web, including a popular science website and writing a blog for FirstScience. Like Dave, I’ve also started putting short narrated films on YouTube. Wherever I can, I’ve put a direct link to Amazon so people can buy it. I haven’t got any stats so have no idea how much this helps!

• 13

  Euan Adie

  08 March 2007 | 11:57

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  Saw a post on Panda’s Thumb today
  relevant to this thread:

  Here’s an interesting opportunity: Lynn Margulis, the controversial scientist, is going on a ‘blog tour’ to promote her new imprint of science books called Sciencewriters Books. What does that mean? She’s going to hang out for a little while on a few blogs and chat and answer questions. If you’ve wanted to have a conversation with the author of the endosymbiont theory and critic of neo-Darwinian theory, here’s your chance.

• 14

  Dave Reay

  11 April 2007 | 12:11

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  I’m guessing – because I don’t have the sales figures – that my website GHGonline.org has helped promote my books. I post to my blog on Firstscience whenever I get the chance, but finding the time for this is a problem I’m sure we all face with book promotion.

  One great innovation that strikes me as something we could all make use of is that of having our book-related talks filmed and then posted online (like this one)

  A decent digital camera is all you need for this and, if it appears in the right places, could reach many times the number of people who come along to the ‘live’ version.

• 15

  shan gao

  20 February 2008 | 08:57

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  Dear Sara,

  I set up a personal website www.quantummotion.org to broaden the reach of my recent popular science book God Does Play Dice with the Universe. More and more people have read the free draft of this book from my website.

  The following is a brief intro of the book on my website:

  Science has made a mighty advance since it originated in ancient Greece more than 2500 years ago. Yet we still live in Plato’s cave today; we think everything around us moves continuously, but continuous motion is merely a shadow of real motion. Now an unusual popular science book God Does Play Dice With the Universe, which has just been published, may lead us to walk out the cave along a logical and comprehensible road. After passing Zeno’s arrow, Newton’s inertia, Einstein’s light, and Schrödinger’s cat, the readers of the book will reach the real world, where every thing in the universe, whether it is an atom or a ball or even a star, ceaselessly jumps in a random and discontinuous way. In a famous metaphor, God does play dice with the universe. This reveals a startling new picture of the world, which Einstein could not believe but you can understand. The new discovery may finally solve Zeno’s paradoxes and the quantum puzzle. A single particle can indeed pass through two slits at the same time in the double-slit experiment. It needs not be divided, but only needs to move discontinuously. As the eminent quantum physicist Bernard d’Espagnat commented on the back cover of the book, “Its very existence is at any rate, an excellent illustration of the extent to which physical data force us to depart from commonsense ideas when we try to depict reality ‘as it really is’.” The book is now available on Amazon. More information can be found on the website http://www.quantummotion.org/

  Best wishes,

  Shan Gao

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