In the effort to increase awareness for energy efficiency at a large educational institution, Penn State will be holding the My 20 Challenge next week. The event will kick of with Earth Day (Sunday, April 20), and students and employees are encouraged to do what they can to reduce their energy consumption by 20% over the week.

Sound interesting? They also have their own network page to post forum discussions and images. However, it seems they didn’t quite do an effective job of advertising the event. The only two people registered is me and my colleague (no students as of yet). I’m hoping the students will pick up on it and join in during the week—and I’m sending off email notes to encourage the process.