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On Open Content - NPG's Timo Hannay discusses science content on the web and business models
Hilary Spencer
Thursday, 17 July 2008 21:40 UTC
In a 10 minute interview, Timo Hannay, Publishing Director of Nature.com, discusses some of Nature Publishing Group’s online projects including Nature Precedings and Nature Network. He discusses content licensing on Nature Precedings and Molecular Systems Biology, which both use Creative Commons licenses. (Note: The Creative Commons license shown on the screen when Timo is discussing the license used by Nature Precedings is not the license used by Precedings. The screen shows the CC-BY-NC-SA license, while Precedings uses a CC-BY license.) Timo also speaks briefly about business models used by online ventures, including the “freenium” model and advertiser-supported models.
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I applaud you guys for taking this approach. We have been doing this in music for a while. My record label and the one my band is signed to, Magnatune, have switched to Creative Commons. Maybe science can learn a little from music? Perhaps…
However, I still, like most scientists, am concerned about publicly announcing prelim data in this era of funding = job (where funding and job is dependent on both number and novelty of publications). I guess like all experiments, we will have to wait for the results.
Let’s hope Nature preceedings does not turn into a repository of discarded scientific trash, or science non-starterd much like MP3.com became after iTunes emerged…
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