It’s strange. I find myself regularly feeling guilty about the fact that we get an organic vegetables box from Riverford organics.

It’s not because I once was rather anti-organic, consciously avoiding organic produce. I thought it was pretentious and based on pseudo-science, even though I never went as far as Dick Taverne in his book The March of Unreason.

But I am convinced of the benefits of fresh, local vegetables, there is some evidence of nutritional benefits from organic cultivation, and I get the veg delivered to the door for less than it would cost to buy at the supermarket.

However, the downside of the veg box is that every time I venture into Sainsbury’s, I’m buying the unhealthy stuff. I watch a conveyor load without a single vegetable, and feel really guilty, as anyone watching must think ‘what sort of ignorant junk food addict is he?’

You just can’t win.